If you have hired an SEO outsourcing company or are trying to improve your website ranking, you may be surprised by the SEO technology you hear.
"One article said it was about the number of links, the other said it was about quality, not quantity."
"The service provider says it allows you to access Baidu's home page for 500 yuan a month. Another said it may not be able to access the home page even at 2000 yuan a month."
"One study shows that keywords are becoming less important without setting keywords. The other is proving that keywords are more important than ever."
As an enterprise owner or operation marketing manager, how do you classify SEO experts with so much conflict information to make correct decisions?
In this article, let's see why you've heard so many conflicting suggestions, which alone can help answer this very important question. In the upcoming article, we will focus more on how to make the right decisions for your SEO operations.
Why there are many different opinions about SEO technology:
1、 Mysterious SEO technology
Baidu and other search engines rank web pages based on their proprietary search algorithms, which are very complex formulas used to evaluate the quality and relevance of content in search queries.
The algorithm part of search engine is secret. If the outsider is 100% sure to know how to calculate the ranking, then everyone who owns the website will directly control the ranking results of the website, and the search engine users will get bad results every time they search.
Therefore, SEO practitioners must draw conclusions based on experience, research, experiments, data analysis, data interpretation, theory and sometimes conjecture. In this case, two smart and diligent SEO practitioners may come to different conclusions. They may have seen a lot of different data, they may have different explanations for this, and they may have different experience in applying some SEO theories in the past. Goodwill and sincerity, they will give you different advice!
2、 Search algorithms are always changing
The search algorithm is not only confidential, but also changes frequently, sometimes even greatly. There are many reasons why algorithms have changed - preventing manipulation and adapting to new technologies such as mobile search are two main reasons. When Baidu changes its algorithm, SEO best practices will change. Therefore, if you are reading an article about SEO written five years ago, it may provide outdated advice - SEO technology may damage your website, not help it.
Theory and practice are not always consistent, SEO professionals must constantly test their theory and monitor the industry. If they rely solely on theory or data, they are prone to make mistakes. We find that many practical results are different from SEO algorithms.
Baidu, for example, suggests that it is no longer necessary to put accurate specific keyword phrases in content, because it is now possible to determine the relevance of content without these precise hints. Nevertheless, our research shows that accurate keyword selection can still have a significant impact - at least for now.
3、 Too many variables
What if you go to see a doctor with a sore throat? The doctor said, "sore throat? This is the prescription for 'x'. I gave this to the person with a sore throat." There is no doubt that this reaction will worry you. There could be 100 possible explanations for sore throat, maybe 1000. Shouldn't the doctor check you first and then start a treatment plan?
SEO is very similar. No two companies have the same SEO optimization solution, no two companies need the same SEO processing. A lot of attention to getting links may be ordered by doctors for company a, but it is not very important for company B. Company C may need to thoroughly examine its keyword targets, but company D is ready to work with existing companies. With this in mind, SEO recommendations are usually right, but they are wrong for you, especially when setting priorities.
4、 Mysterious motive
So far, most of the optimization suggestions put forward by SEO professionals are correct. But like any industry, SEO has some bad practitioners, and some SEO outsourcing companies are not interested in helping you and helping yourself. These bad practitioners will make some sound good suggestions on the Internet, but there is no actual result. Given the source of SEO advice, you need to consider whether to practice in a variety of ways.