The search engine optimization of the website is no stranger to many webmasters. Shanghai SEO is not only to update the content of the website. However, some people have been puzzled. Some websites are not updated regularly, the update frequency is not frequent, and the update quality is not high. Why is the ranking so high?
There are many now Shanghai SEO Companies, they don't give you content updates, but they also make sure your site rankings are improved. As we all know, not updating the content of the website is not conducive to the user experience, and is not conducive to maintaining stable fixed users. From a search engine point of view, spiders don't climb your site. What are the reasons why these websites still rank first?
First of all, first of all, most of the sites on the list are old for many years. Even if they don't update the content, the website has not been dynamic for a long time, and search engines will still trust the industry authority of these old websites. In addition, these old websites, which have been established for many years, have accumulated a large amount of website content, involving some key words in the industry. The resources of the internal chain and external chain of the website are also perfect.
As far as the content of the website is concerned, the content of these old websites has been very rich, and his keyword ranking traffic has great advantages. These are more conducive to search engine capture. Are these sites ranked high, or are they trusted by search engines at an early stage based on long-term accumulation? Even if they haven't updated their content for a long time, their ranking is still very high.
However, those websites that have not accumulated for a long time and have poor user experience, why are they ranked high? First of all, it is undeniable that these websites have done a good job of optimization in the early stage, and then have a good layout of the keywords of their own website industry, and have a certain number of user traffic of their own website, then the website ranking is basically good.
But now the development of Internet technology is more and more perfect, the website early optimization technology and obtain a certain amount of user traffic are not very difficult problems. At this point, the most important site ranking is the layout of keywords. The keyword competitiveness of some industries is not very strong, which is why even if they do not update the content, the website ranking will be very high.
Therefore, it is pointed out here that if a website wants a stable and good ranking, it definitely needs to update high-quality content for a long time. Those old websites that rely on the old resources of websites and don't update their contents for a long time will be abandoned by search engines one day, because the network needs to be constantly updated.
However, the relatively out of scope keywords, not in line with the industry website will be updated for a long time, even if the user experience is poor, the trust of search engine will be greatly reduced. Therefore, in the era of content king, only regularly updating the content of the website can guarantee the trust of the search engine and get a good ranking.