What are the overseas marketing methods?
1. Company email
The old way of e-mail stored in a haystack can be said to be e-mail marketing and promotion is the most common way to promote export and foreign trade. A large number of export and foreign trade staff use the export promotion letter method to develop customers according to the detailed e-mail address obtained by various methods. According to the first day of e-mail marketing, it should be said that it is a good way to open up the market, promotion information will be sent to the overall target customer base according to the e-mail.
However, in recent years, because more and more design letters are called "junk messages", the actual effect of marketing has been greatly reduced. Sometimes dozens of e-mails are pushed, and customers don't have to actively ask for information. In addition, this kind of method costs a lot of time, the actual effect is not significant, customers are very easy to contain, want to get a large number of customer search, but in the individual order information, email obviously has no such practical effect.
2. Promotion platform
At this stage, the popular promotion channel is large and medium-sized websites. Because it centralizes dealers and customers all over the world, many large and medium-sized foreign trade enterprises and export trade staff will look for it. Everyone is looking forward to showing their commodities and basic information around the world and increasing their foreign exchange earnings.
3. Marketing and promotion of search engine
It should be said that the marketing promotion of search engines is a more reasonable way. According to the statistical analysis of authorized international economic organizations, more than 80% of foreign customers are looking for supplies on search engine websites according to special keywords. However, the ranking of search engine products driven by export and foreign trade is generally calculated by click frequency. Therefore, although this kind of method is classified as high, reasonable and short-term, the cost increases and small and medium-sized non-small foreign trade enterprises are willing to bear.
4. SEO promotion
Export and foreign trade SEO promotes marketing in order to improve the keyword ranking of foreign trade websites in search engines, Network promotion company In order to prevent the marketing preferential point 1 download into personal behavior, the marketing time is solid and durable. What we must master is: good SEO development technology can continue for 2-3 years, saving the cost of foreign trade promotion, and the actual effect is also very significant. Maybe SEO promotion at the beginning of the ranking is longer than the actual effect of bidding, but once carried out, the actual effect is more prominent.