Website let us understand that the so-called SEO optimization is not as simple and complex as I imagine. To put it simply, when you start to understand the basis of SEO, you always feel like a genius and can analyze. In general, you will suddenly analyze and propose a plan. You find that you cannot start. Every day you feel like sending SEO chain, the site structure, internal optimization, external optimization and other aspects should pay attention to the following points.
1、 Site optimization.
Shanghai SEO optimization Including: website structure, content quality, code optimization, keyword layout and density, etc. There are many contents related to site structure, such as optimized navigation classification, URL specification, 404 pages, 301 redirection, on-site picture books, sitemap, robots, etc. in the code, we need to pay attention to the use of some tags, such as basic tags such as picture alt, as well as the home page, keyword density on the content page, and website content quality, SEO personnel pay attention to the optimization of each element when optimizing the website.
2、 Out of station optimization.
External links refer to the external chain, including one-way external chain and two-way friendship chain. When Baidu crawler found the link pointing to your site, it will calculate the weight of the site in the background, which needs a certain amount of time to reflect. With the improvement of the other party's website weight, the weight passed to you will also increase. SEO learning network suggests paying attention to the stability of the chain to avoid big increase and decrease.
3、 Optimize the website structure.
This refers to the hierarchical relationship between web pages. Before development, it should be considered from the perspective of users to meet the user's browsing experience. This is the standard to test whether it is optimized. The essence of search engine is to let users find the content they need. Therefore, websites with good user experience are more likely to score on the ranking.
In addition, it also involves the collection of web pages. In theory, the website structure is clear and reasonable, which is suitable for crawlers. In addition to the impact of external links on site weight, the site structure and the link relationship between sites are very important to the allocation of site internal weight. That is, adding content to a web page is the key to gain weight. For example, describing the text link relationship, there are keywords pointing to the relevant secondary categories on the first level classification page. In addition to increasing the link depth, it also increases the relevance, and the quality of this level of classification page will be improved.